Red IT

The blogosphere is still buzzing about the few week’s ago Oprah episode launching Bono’s (Red) campaign. Bono and the talk show queen took part in a shopping spree on North Michigan Avenue’s famed Magnificent Mile. And funny – they kept ‘bumping’ into celebrity friends like Kanye West and Christy Turlington.
Oh Oprah! The power of the O.
Now I have to give due credit to The It Lists !
Product Red project raises money for AIDS research by encouraging well-known companies like Apple, Armani, or Converse to release special products and donate a portion of the proceeds from those products toward the purchase of AIDS drugs for victims of the disease in Africa. So buy a t-shirt and change the world. Okay as cheeky as I’m being, I do admit feeling emotional as Bono story told about the woman selling the African mudcloth used for the (Red) Converse Chuck Taylors.
I guess the limited (Red) edition will be available at Apple Store at Ibn Baituta, if it reaches Dubai. Cute...........isn't it??

1 comment:

Anonymous said...

On the Red IT, I have a red laptop bag