Now we can all get involved to help The Global Fund (Link) for Africa by buying the latest fashions, footwear and gadgets. This is the start of what is sure to become a RED revolution.
Red products (Link) are the latest must-have for any card-carrying fashionista with a hearth and soul. If you haven’t heard about it yet, you are sure to soon as the very audible Bono from U2 is the man behind the RED idea. He and Bobby Shriver, the Chairman of DATA – Debt, AIDS, Trade, Africa – devised the shame to bring big business, iconic brands and the public together creating a sustainable channel of income for The Global Fund, an organization committed to raising money to stop AIDS, tuberculosis and malaria in Africa.
Companies were invited to develop products under the Red logo from which a percentage of the profit generated by the sales would go directly to The Global Fund.
Lucky for all, some of the best brands in the world have felt the charitable bug and developed some covetable products for us to buy. Gap (Link), American Express (Link), Converse, iPod (Link), Motorolla (Link), Armani (Link), Kenwood, Siemens, and many others have become involved in the cause, designing super-cool ranges accompanied by slick celebrity advertising campaigns.
The creation of this blog was inspired by the original Product (Red) .
Here we go describing and showing the red products available in Dubai with the hope that some of you folks will part with the hard earned cash in favor of The Global Fund.
The Facts:
The Global Fund was created in 2002 and has committed over AED 16.5 billion to lifesaving programs in 130 countries around the world.
Their projects support half a million people in AIDS treatments and provide medical services to half million children orphaned by AIDS.
They provide an AIDS education program to million of people annually.
The AIDS emergency:
3 million people in the world die from AIDS annually.
There are 40 million people infected by HIV/AIDS in the world.
25 million people infected with HV/AIDS leave in Africa, a continent which is home to around 10% of the world’s population.
Women are the fastest growing group of contractors and the result for their children is devastating.
An estimated 2000 children in Africa are infected with HV each day.
5 500 Africans die from AIDS each day.
Red products (Link) are the latest must-have for any card-carrying fashionista with a hearth and soul. If you haven’t heard about it yet, you are sure to soon as the very audible Bono from U2 is the man behind the RED idea. He and Bobby Shriver, the Chairman of DATA – Debt, AIDS, Trade, Africa – devised the shame to bring big business, iconic brands and the public together creating a sustainable channel of income for The Global Fund, an organization committed to raising money to stop AIDS, tuberculosis and malaria in Africa.
Companies were invited to develop products under the Red logo from which a percentage of the profit generated by the sales would go directly to The Global Fund.
Lucky for all, some of the best brands in the world have felt the charitable bug and developed some covetable products for us to buy. Gap (Link), American Express (Link), Converse, iPod (Link), Motorolla (Link), Armani (Link), Kenwood, Siemens, and many others have become involved in the cause, designing super-cool ranges accompanied by slick celebrity advertising campaigns.
The creation of this blog was inspired by the original Product (Red) .
Here we go describing and showing the red products available in Dubai with the hope that some of you folks will part with the hard earned cash in favor of The Global Fund.
The Facts:
The Global Fund was created in 2002 and has committed over AED 16.5 billion to lifesaving programs in 130 countries around the world.
Their projects support half a million people in AIDS treatments and provide medical services to half million children orphaned by AIDS.
They provide an AIDS education program to million of people annually.
The AIDS emergency:
3 million people in the world die from AIDS annually.
There are 40 million people infected by HIV/AIDS in the world.
25 million people infected with HV/AIDS leave in Africa, a continent which is home to around 10% of the world’s population.
Women are the fastest growing group of contractors and the result for their children is devastating.
An estimated 2000 children in Africa are infected with HV each day.
5 500 Africans die from AIDS each day.
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